How Bigfoot Can Teach You to Get More Leads

Without Paid Ads

Yes, you read that right. Bigfoot. SEO. Zero ad spend.

In a world where most businesses throw money at Facebook, Instagram, or Google ads hoping for leads, Elevated Ideas flips the script—literally. Our latest campaign features Ryan the Yeti, a massive, lovable, blue-eyed beast delivering real SEO strategy in the most unforgettable way possible.

But under the fur and laughs is a tactical roadmap to free, organic traffic for local businesses. Here's a breakdown of what Ryan teaches in the video—and how you can apply each step to grow without spending a dime on ads.

🎬 Scene 1: The Hook — “Get More Leads Without Paid Ads Using SEO”

Ryan kicks things off in the forest, selfie stick in hand, promising to teach you how to generate leads organically. It’s not a gimmick. It’s local SEO—and it works.

✅ Takeaway: SEO (Search Engine Optimization) is still one of the most powerful ways to get traffic without paying for it. If you're not showing up on Google Maps or local search, you’re leaving money on the table.

💻 Scene 2: Google My Business Setup

Next, we see Ryan at a computer in a cozy log cabin explaining the first critical step:

“Make sure your Google My Business page is setup and verified—with your address listed.”

Why it matters:
Google Business Profiles are the most important tool for local visibility. Without a verified listing, your business won’t show up in Google Maps or local search results.

✅ Action Step:

• Claim your Google Business Profile at google.com/business

• Verify it with a mailing address (Google will send a postcard with a code)

• Fill out every field completely, starting with your physical address

🚨 Scene 3: Service-Based Businesses—Set Open Hours 24/7

In a tow truck, Ryan explains a brilliant local SEO trick:

“If you’re in emergency services or real estate—set your hours to open 24/7 with no main hours.”

Why it matters:
Google prioritizes businesses that appear available when someone searches. If you're a plumber, tow truck driver, or real estate agent, appearing “closed” at midnight could cost you leads.

✅ Action Step:

• Set your hours to open 24/7

• Add “emergency service” or “after hours” terms in your description

• Be present when others are offline

🗺️ Scene 4: Service Area Optimization

From the forest floor, Ryan maps out one of the most overlooked pieces:

“Use cities and counties when setting your service area—not just a radius.”

Why it matters:
Google allows you to define the areas your business serves. Using zip codes, cities, and counties improves local search targeting and makes your listing eligible in more regions.

✅ Action Step:

• In Google Business, go to “Service Area” settings

• Add specific cities and counties (not just “50 miles from me”)

• Be intentional—include areas where you want to rank

🔧 Scene 5: Add Services

While fixing a pipe under a sink, Ryan explains:

“Make sure you add everything you do under ‘Services.’”

Why it matters:
Google uses the Services section of your profile to understand what your business offers. Adding detailed services improves keyword relevance and ranking visibility.

✅ Action Step:

• Under the “Services” tab in GMB, list out all offerings

• Be specific (e.g. “Emergency Plumbing,” “Water Heater Repair”)

• Match the services to what your clients actually search

🔑 Scene 6: Add Keywords to Your Service Names

Still in the bathroom, Ryan drops some pure gold:

“Add search terms too—like ‘Plumbing Jacksonville’ or ‘Plumbing Chatham.’”

Why it matters:
Google indexes these terms. Including the city or county name alongside your service increases your chance of appearing when someone searches for that exact phrase.

✅ Action Step:

• Instead of just “Drain Cleaning,” use “Drain Cleaning Jacksonville”

• Include 3–5 geographically tagged terms

• Keep it natural and relevant to your area

💰 Scene 7: The Payoff — Sitting on a Stack of Cash

Ryan ends the series sitting on a massive pile of hundred-dollar bills in the forest, delivering one last line:

“When you’re ready to look like this… contact Elevated Ideas for your free SEO audit.”

Why it matters:
Because the payoff of SEO is real. When you rank higher, leads come in automatically—and the lifetime value of an organic lead is often much higher than a paid one.

✅ Final Step:
Book your free SEO audit to see where your business stands and what’s possible.

🎯 Ready to Get Found?

Book your free SEO audit now at
👉 www.ElevatedIdeas.com

Because Bigfoot believes in your business—and so do we.